eBay
& The Importance of Great Customer Service
If you are running an eBay business or plan
on doing so, you may not realize that great customer service
is very important. When a buyer
receives good quality customer service from you, they will
most likely do one of two things, or even both. They will
give you good positive feedback, and they may even look for
more of your auctions in the future. If you hope to make
money selling on ebay, or even make a living from eBay,
you should stop thinking of it as an auction, and start thinking
of it as an actual business.
If you owned another type of business, how would you treat
your customer while they were standing at your counter, waiting
for you to finish ringing up their order? You would be as
helpful and as respectful as you can! You would do everything
that you could do to guarantee that the customer returns to
your establishment in the future. You would bend over backwards
to make sure that their buying experience with you was both
satisfactory and enjoyable. So then why would you do anything
less of that at the close of one of your eBay auctions?
You want to act quickly at the end of your auctions. Contact
the winner, and congratulate them as soon as possible. You
should describe the item they have won and how the item will
be shipped, even if that information is already part of the
description for the auction. Then remind them of their winning
bid amount, and give them payment options & instructions.
Be sure to let them know when the item will be shipped.
When you close your email, thank them for participating in
your auction. You might even take this opportunity to tell
them about other open auctions that you have as well that
they might be interested in.
Once the payment and shipping details have been taken care
of, contact your buyer again and let them know when the item
was shipped. Tell them the exact date and time, and when it
is expected to arrive on their end. During this contact, let
them know that if they have any questions or problems, that
they should contact you through the eBay site. If they do
contact you in the future, make sure that you answer them
quickly, and that you do all that you can to make them happy
with their purchase, even if it means issuing them a refund.
Yes - You should definately be open to issuing refunds. Furthermore,
you should issue refunds promptly. Of course, it is reasonable
to expect the buyer to return the item to you at your expense,
before the refund is issued. But once you receive the item,
issue the refund promptly. This is just good business that
you will want to maintain!
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